The following examples best illustrate my process and role in a typical web design project.
My role is to facilitate business goals and visually communicate brands through web design. I approach every project with the aim of striking balance between good UX and UI design. I believe it’s important for all designers to have both the vision of an architect, as it relates to the big picture, and the skill of a craftsman, in regards to aesthetic. I’m curious by nature and particularly interested in web design for the ever evolving challenges and opportunities it creates as tech evolves.
I create websites and digital deliverables that solve business goals and connect companies to people. I believe it’s imperative to practice empathy when considering the user experience to ensure I’m delivering on their true objectives and not pre-supposed ones. I create holistic design systems that include scalable UI pattern libraries to ensure brand integrity. My process includes competitive analysis, brainstorming, wireframing, design mockups, interactive prototypes hand-off to development and quality assurance. Other responsibilities include email design, some video editing, HTML5 animation and Powerpoint design.
My primary responsibilities included email design for clients including Target Canada, General Mills and Join My Village. I also designed banner ads and illustrations at this interactive marketing agency.
I led various efforts as their only in-house designer, responsible for all web and print production including the weekly bulletin, website, posters, brochures, digital signage, event photography, postcards, business cards and billboard design amongst other things. I designed the church logo and a comprehensive style guide outlining details such as typography, color and tone of voice.
I worked alongside designer Josh Hoffman as their graphic design intern on various projects including logos. business cards and website banner ads.
This was a contract position creating promotional print documents such as brochures, postcards, flyers, and business cards.