Rebound Hospitality asked us to reskin their website in an effort to give it a more contemporary look. Considering the average age of their customer base I decided to use warm traditional colors and a sophisticated serif font to convey elegance at this historic hotel. Sometimes the biggest challenge with website designs is the lack of content to design around. Stock photography is fairly easy to recognize and can only go so far on a brand promise. I couldn't travel to Decorah so I reached out to their local historical society to provide some of the photos.