My role is to facilitate business goals and visually communicate brands through web design. I approach every project with the aim of striking balance between good UX and UI design. I believe it’s important for all designers to have both the vision of an architect, as it relates to the big picture, and the skill of a craftsman, in regards to aesthetic. I’m curious by nature and particularly interested in web design for the ever evolving challenges and opportunities it creates as tech evolves.

I create websites and digital deliverables that solve business goals and connect companies to people. I believe it’s imperative to practice empathy when considering the user experience to ensure I’m delivering on their true objectives and not pre-supposed ones. I create holistic design systems that include scalable UI pattern libraries to ensure brand integrity. My process includes competitive analysis, brainstorming, wireframing, design mockups, interactive prototypes hand-off to development and quality assurance. Other responsibilities include email design, some video editing, HTML5 animation and Powerpoint design.